If you are a small business owner you must prepare for everything. For the not so profitable months of the year and for the months your product has more demand. You must also make smart investments, keep your small business trendy, and always have long-term and short-term goals. Keeping your small business competitive can be a little challenging. The following tips may help you improve your small business strategies.

  1. Know the meaning of the word “but”
    This seems like an odd tip but this small word can be very powerful. For example, if you charge more than your competitors’ chances are you get a few complaints. The short-term solution can be to change your product prices for a period of time, but that doesn’t solve the actual problem. Plus, if customers are going to you for products (even while complaining) it means it is worth buying. With this in mind, this is how the word “but” can help you. First, acknowledge your high prices, then follow with the word “but” and add a valuable statement.“Yes, it is true our prices are high but we use high quality products that can help save money for our customers in the long run.”By doing this, you are sending the message that you care enough about the quality of your product and to help your customers save money. It gives you a valid reason to keep your prices high.
  2. Invest in advertising
    Paying top price for a product or service can be justified by its benefits. People won’t choose your business unless you invest in getting the word out there.
    Invest on a website with good content and SEO strategies. This will serve as social proof for new customers and it will create a digital convenience for your old customers.
  3. Research the market constantly
    Competitive research should be a part of your business planning, and it should continue until your business is stable. The easiest way to do this now is online. Research competitive businesses near you until you can find the differentiating factors and you can promote your business more efficiently.
  4. Offer products and services as needed
    It is okay to offer a variety of products that can do the same thing and value at different prices. You can offer your premium product and have a backup to become more competitive in case it might be too pricey. It is better to retain a customer who has the potential of returning and purchasing more.Owning your business can be rewarding and challenging at the same time. Continue to improve your business and see how successful it can be.